CAJ list fun.

David Beers to caj-list

Quotes from a recent talk in Vancouver by Dose editor Pema Hagen as his
paper turns 1:

On why Dose solicited money from Nintendo in exchange for product
placement of the Tetris game within Dose editorial content:
"I approach each thing on its own merits." Sometimes product placement
is appropriate, he says, sometimes it's not. "But that line is
constantly moving."'

"Brands can make content better.for our audience."

On his audience:
"The young people we researched, they don't take anything too
seriously."

On citizen journalism and whether it needs fact checking
"Citizen journalism will make better citizens. I'm really excited about
it. We really encourage citizen journalism. I think it even works on an
international level. We get lots of people on the ground who send us
information and we feed it through."

"[Stories from citizen journalists] require checking...but we really
encourage stories that are first hand. But you know what, we don't check
it. But we tell readers it's first hand so people know how to react to
it. They know if it's first hand it might not necessarily be true.
People know that."

These and more Hegan insights, including an opinion piece by a
20-something Allison Cross slamming the way corporations frame 'youth'
readers, can be found here:
http://thetyee.ca/Mediacheck/2006/04/07/DoseIntelligencePlease/

David Beers